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We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) and especially in Google Adwords. You should also be analytical and good interpreting insights via data reports. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Yandex, Baidu)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Work with Digital Marketing Manager to effectively track KPIs so as to assess performance and pinpoint areas of improvement
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts keeping in mind best practices
Suggest and develop new campaigns across multiple channels
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends

At least two years' experience as a PPC Manager specifically in Google Adwords Search, Display and Video Campaigns
At least two years' experience in data analysis and reporting
Knowledge of digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook Blueprint, Bing Ads) is preferred
Working knowledge of analytics tools (Google Analytics, Data Studio, Google Tag manager.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
AdWords certifications are a must. Fundamentals, Search and Display. All updated and relevant.
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ID publicación: 6615654477


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